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ADKAR in action:
Navigating change at bpostgroup

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Context

Objectives

Format

Bpostgroup aimed to equip new hires with a solid understanding of change management, focusing on the ADKAR model.

Over three days, small groups of up to 12 participants were immersed in a fictional scenario within Willy Wonka's Chocolate Factory. This imaginative environment allowed participants to engage deeply with the challenges of organisational change, simulating real-world complexities in a fun and interactive way.

  • Master Change Management: Enable participants to thoroughly understand and apply the steps involved in effective change management.

  • Deploy the ADKAR Model: Equip new hires with practical skills to utilise the ADKAR model in real-life scenarios, enhancing their ability to manage change.

  • Develop Leadership in Change Initiatives: Foster the ability to lead change confidently, influencing others positively during transitions.

  • In-Person training programme

  • Three consecutive days

  • Up to 12 Participants per session

  • Interactive workshops

Activity description

Immersive Willy Wonka scenario

Participants entered the fictitious world of Willy Wonka's Chocolate Factory and were tasked to envision the factory's future. Each team developed their own vision, addressing key strategic questions such as production location and target customers.

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Confronting divergent visions

Upon presenting their plans, teams discovered significant conflicts between their visions, highlighting the challenges of organisational change without effective communication and alignment.

Introducing the ADKAR model

This set the stage to introduce the ADKAR change management model. Participants learned how to apply its principles to navigate change effectively.

Collaborative Solution

Armed with the ADKAR model, teams revisited their approach. They communicated more effectively and developed a cohesive strategy to gain buy-in for their change vision, demonstrating the practical application of change management.

Real-world application

The session concluded with reflections on how these lessons apply within BPost, preparing participants to lead and support real change initiatives. 

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