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Breaking records:

P&G's virtual strategy day

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Context

Objectives

Format

P&G Fabric Care needed to host their F&A offsite virtually while replicating the immersive feel of an in-person event. We created a digital environment where attendees could navigate virtual rooms, engage in discussions, and participate in presentations and breakout sessions. Embracing the “Breaking Records” theme, the day concluded with an energising activity where teams set and broke records, inspiring participants to achieve new heights.

  • Simulate an In-Person Experience: Develop a digital platform replicating face-to-face interactions.

  • Align with Strategic Goals: Integrate the “Breaking Records” theme to inspire and reinforce objectives.

  • Foster Teamwork and Inspiration: Challenge teams with record-breaking activities promoting collaboration.

  • Fully virtual

  • 50 participants

  • Multiple Phases: Including content sessions, interactive workshops, and a closing entertainment activity aligned with the event's theme.

Activity description

Immersive online environment

Fifty colleagues from the P&G Fabric Care team entered a custom-designed digital space that replicated the dynamism of an in-person event.

 

Virtual rooms hosted programme announcements, team talks, quizzes, and interactive sessions, allowing participants to meet new leadership and connect with different team divisions.

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Collaborative breakout
sessions

Following the initial sessions, participants were divided into breakout rooms to work on topics crucial to the team's way of working and the business unit's progress.

 

These smaller groups allowed for focused discussions, idea sharing, and strategic planning, fostering a sense of community and collective purpose.

Record-breaking challenges

To cap off the day, we organised a thrilling “Breaking Records” team activity. Teams engaged in mini-games within a customised digital game room, aiming to set or break existing records by strategically dividing tasks and conquering as many challenges as possible. The environment also aimed to inspire participants by showcasing real-world records that made history. 

Celebratory closing ceremony

The event concluded with a virtual closing ceremony that showcased the most impressive records set during the challenges. Participants were left energised and inspired to bring this record-breaking mindset to work. 

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